MTV Europe Music Awards 2010 Show Identity

The MTV Europe Music Awards 2010 Show Identity, which was directed by Dvein and where we took part in the animation and post-production, is a piece inspired on sports and games and revisited under the light of pop culture, with a clear reference to pinball as a symbol of rebellion and non-conformity. Throughout the whole production the unorthodox, original MTV spirit was very present and we worked together towards achieving the common goal of conceptualizing in images such a music event, and that goal was impact!
Credits
Client:
MTV World Design Studio
Concept:
MTV World Design Studio, Dvein
Production Company:
Direction & Art Direction:
Character Rigging:
Animation:
Hugo Garcia, Blow, Dvein, Physalia
Post-Producction:
Alba Ribera, Maria Anton, Blow, Dvein, Physalia
Illustration & Graphics:
Music & Sound Deasign:
Executive Producer:
Carolina Lopez
Producers:
Ico Romero & Sergi Roda